Fashion Eyewear

At The Koetting Associates we pride ourselves in providing patients with high quality eyewear, including the latest in lens treatments and designs. We also carry a wide selection of fashion frames, including Gucci, Italee, John Varvatos, Jimmy Choo and Oliver Peoples, and much more. In addition, The Koetting Associates carries one of the area's largest inventories of the very popular Oakley and Maui Jim sunglasses. Our experienced eyewear specialists are available six days per week to meet your eyewear needs.

Gucci Eyewear

This is one of the most famous brands in the world, and surely one of the most renowned in the eyewear market. Gucci offers a range of models aimed at combining style and sophisticated needs, all characterized by Gucci's style and unmistakable iconic elements. These beautiful frames are aimed at both male and female consumers.

Italee Eyewear Collections

The Italee eyewear collections offers several high fashion designer styles. Kawasaki is a beautiful titanium rimless design that features seven different frame series and a unique two piece magnetic sunclip, providing a virtually unlimited array of lens choices. "2.5 Eyephorics" is a carefully crafted, precision made eyewear concept incorporating a lightweight, high-technoloy material applied for the first time to eyewear design. Comfort and stability is at the forefront of this innovative design. Swissflex utilizes a unique lens suspension system where pins locking lenses to frame in the precise mounting position are melted. This process prevents twisting and ensures stability without the need for screws or glue.

John Varvatos

John Varvatos Eyewear is unique and awe-inspiring! Infused with his distinct style, the collection features clean detail oriented designs and incorporates his ideal vision of elegance and luxury. John Varvatos has an uncanny gift of blending vintage aesthetics with modern elements. His eyewear is given a distinct edge due to the Varvatos touch and his appreciation for life and art.

Jimmy Choo

Jimmy Choo, an icon of accessories, is positioned in the top end market with metal and acetate sunglasses collections. The innovative design emphasizes the distinctive Jimmy Choo style, with bright colors and luxury décor, which recall the brand's accessories.

Oliver Peoples

Founded in Los Angeles in 1986 and inspired by the American Machine Age, this collection of metal and zyl (plastic) frames combines superior design and exquisite detailing to create a distinctive style. Elton John, Brad Pitt, and Meg Ryan adore Oliver Peoples.

Alain Mikli

It was at the age of 23 that Alain Miklitarian, born in the Rhone region of France, founded his own company with the stated mission to launch a new era of eyewear, a time when vision needs would no longer be in conflict with style and the notion of glasses as prosthesis would forever disappear and be replaced with true "jewelry for the eyes". It was the beginning of the Alain Mikli brand and of the "eyewear designer" concept. Model after model, campaign after campaign, he confirms his taste for innovation and provocation. A tireless, rigorous worker, he constantly continues to conceive new projects and to surprise with his amazing novelties.

Juicy Couture

In 1994, Pamela Skaist-Levy and Gela Nash-Taylor founded JUICY COUTURE in Los Angeles and started a fasion revoltuion. JUICY clothing fashions combine brilliant color, breeziness and a touch of "sass". Now the revolution is storming eyewear and The Koetting Associates was among the first in the St. Louis area to bring JUICY to you. Uniquely styled JUICY sunglasses are designed to appeal to a fun, trend-savvy woman looking for a bold fashion statement. These exciting designs may also be available in prescription eyewear.


Oakley prescription lenses are made of pure Plutonite and are available in 19 different colors including 7 Polarized options and 6 Iridium coating options. The Oakley Prescription lens is the best selection for consumers who like to be outdoors. While in its liquid state, color is added to the lens resulting in a dark sunglass that will not fade. The Plutonite material is also lighter, thinner, and more impact resistant then other prescription lenses on the market and provides 100% UV protection for the wearer. You can order lenses for your newest prescription frame or for any Oakley ophthalmic frame. Also, almost the entire line of Oakley sunglass frames can be processed by the Oakley lab to be custom made with your prescription. If you are a serious athlete there are also M Frame options that can be custom made to incorporate your prescription into the lens.

Maui Jim

Island Origins: In the early 1980's, a small company began selling sunglasses on the beautiful beaches of Maui, Hawaii. However, the sunglasses quickly proved to be no match for the Hawaiian sun's severe glare and harmful ultra-violet rays. Everyone wanted sunglasses that would eliminate glare without distorting the beautiful colors of the island scenery. Since no other sunglasses on the market could meet this specialized need, the company developed their own.

One Patient, Seven Styles: With an original line of seven sunglass styles and PolarizedPlus technology, maui Jim was born. In fact, PolarizedPlus was so unique that it was soon patented. Sadly for everyone but the Maui resident and island visitor, the sunglasses were exclusively sold in maui, Hawaii.

Then - a ray of hope for sun enthusiasts everywhere. In 1991, the company was purchased by Hester Enterprises, and in 1994 Hester enlisted RLI Vision Corporation of Peoria, Illinois to be the mainland distributor of Maui Jim Sunglasses for the ophthalmic market.

Maui Jim, Inc. was established in December 1996 when maui Jim Sunglasses acquired RLI Vsion. This provided the capital and infrastructure needed to accommodate the phenomenal sales growth of maui Jim Sunglasses within the premium sunwear business.

Now with over 50 styles and 100 SKUs, Maui Jim, Inc is the fastest growing polarized sunglass maker in the world.


    2511 South Brentwood Blvd.    St. Louis, Missouri 63144

    (314) 863-0000


    113 Old State Road Suite 101    Ellisville, Missouri 63021
    (636) 256-7800